The E-Commerce Investment and Enterprise Performance Based on Customer Relationship Management

Yili Sun, Ping Wang

OAI: oai:igi-global.com:281719 • DOI: 10.4018/JGIM.20220701.oa9

In the current dynamic and complex competitive environment, the implementation of enterprise e-commerce plays an important role in the development of external business process activities. Through the Internet, information sharing and business process collaboration between enterprises and customers can be realized. This kind of e-service activity based on e-commerce process is particularly important for customers. However, many business managers have some doubts about the implementation of customer service-oriented online business activities, because customer service-oriented online business activities need a lot of IT investment, and the performance of this e-business activities is not easy to measure.

Global Information Technology Computer Science and Information Technology IT Research and Theory