Extending TAM to Understand Library User Acceptance of E-Books in Tanzania

Herman Mandari, Daniel Koloseni, Vincent Msonge

OAI: oai:igi-global.com:277425 • DOI: 10.4018/IJLIS.20210701.oa4

This study was conducted to examine antecedents that influence acceptance of e-books in Tanzania. The study extended TAM model with accessibility, perceived cost, and technological support to develop a conceptual model that was used to examine acceptance of e-books in Tanzania. Quantitative study was conducted using self-administered questionnaire in which snowball technique was used to identify potential respondents. The questionnaires were distributed using online Google form, and 314 usable responses were collected. A multivariate data analysis technique known as structural equation modeling (SEM) was employed to establish relationships between the hypothesized relationships. The findings show that perceived ease-of-use, accessibility, and technical support have significant effect on acceptance of e-books in Tanzania. Several implications that will lead to acceptance of e-books in Tanzania are provided.

Library Science Library and Information Science Library Science