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Results: 34
Measuring CRM Effectiveness in Indian Stock Broking Services
The article tried to develop a multi-item scale for analyzing CRM effectiveness (CRME) from the customer perspective in the Indian stock broking context. The results revealed that customer satisfaction could be improved through...
Published by: IGI Global Scientific Publishing
Aligning 4C Strategy with Social Network Applications for CRM Performance
This article describes how in recent years, enterprises have increasingly adopted social technologies to support customer relationship management (CRM) practices. To increase CRM performance, enterprises have had to develop...
Published by: IGI Global Scientific Publishing
User Antecedents, CRM Implementation, and Impact on Customer Outcomes in the Jordanian Service Industry
The implementation of Customer Relationship Management (CRM) has become increasingly important to scholars and practitioners over the last two decades. This study examined the relationships between user antecedents, CRM...
Published by: IGI Global Scientific Publishing
Electronic Customer Relationship Management (E-CRM) and Customer Loyalty
This study examined the impact of E-CRM on customer loyalty with the mediating effect of customer satisfaction in the banking industry. Customer satisfaction is important for loyalty because when the customers are satisfied with...
Published by: IGI Global Scientific Publishing
The Relationship Between Social CRM Adoption and Competitive Advantage
Omar Alghamdi
Jan 01, 2023
In today's world of global competition, every business must be able to maintain a competitive advantage in both goods and services. Because of the rapid spread of COVID-19 beginning in the year 2020, small and medium-sized...
Published by: IGI Global Scientific Publishing
Electronic Loyalty of Islamic Banks in Saudi Arabia
Layla Alsheikh
Jan 01, 2023
This paper aims to explore the impact of electronic customer relationship management practices (website quality, ease of use, customer privacy, and information quality) on the customer electronic loyalty. The population of this...
Published by: IGI Global Scientific Publishing
Examining the Interconnections Between E-CRM, Customer Experience, Customer Satisfaction and Customer Loyalty
This study examines the impact of electronic customer relationship management (E-CRM) on customer loyalty through the mediating effects of customer experience and customer satisfaction in the context of the banking industry....
Published by: IGI Global Scientific Publishing
How to design a dose-finding study using the continual reassessment method.
Graham M Wheeler, Adrian P Mander, Alun Bedding, Kristian Brock, Victoria Cornelius, Andrew P Grieve, Thomas Jaki, Sharon B Love, Lang'o Odondi, Christopher J Weir, Christina Yap, Simon J Bond
Feb 25, 2019
INTRODUCTION: The continual reassessment method (CRM) is a model-based design for phase I trials, which aims to find the maximum tolerated dose (MTD) of a new therapy. The CRM has been shown to be more accurate in targeting the...
An integrated model of cause-related marketing strategy development
Researchers in the fields of marketing and corporate social responsibility have suggested that cause-related marketing (CRM) can provide firms with opportunities for managing their community relationships and for enhancing their...
An integrated model of cause-related marketing strategy development
Researchers in the fields of marketing and corporate social responsibility have suggested that cause-related marketing (CRM) can provide firms with opportunities for managing their community relationships and for enhancing their...
Marketing Information and Marketing Intelligence
Pratap Mandal
Jan 01, 2022
Companies cannot make decisions without proper information about their customers. The study discusses the various ways that companies collect customer information, store the information, and analyze the information. The study...
Published by: IGI Global Scientific Publishing
The Impact of Customer Relationship Marketing on Customer Loyalty
This study aims to examine the impact of CRM on customer loyalty and to explore relationship marketing accuracy in four dimensions such as trust, communication, commitment, and conflict handling in the banking system. Moreover...
Published by: IGI Global Scientific Publishing
The Impact of Customer Relationship Management Systems on Dynamic Capabilities at Firms
The banking industry has been forced to restructure its processes to get adapted to a more technological environment as a consequence of the changes experienced in the market. Academic literature has paid special attention to...
Published by: IGI Global Scientific Publishing
Marketing Information, Analytics, and Intelligence
Pratap Mandal
Oct 01, 2021
Companies collect customer information, store the information in databases, and analyze it to generate customer insights. The study focuses on the roles of customer relationship management (CRM) in making proper usage of the...
Published by: IGI Global Scientific Publishing
Conserved cis-regulatory modules control robustness in Msx1 expression at single cell resolution
Keith W Vance, Dan J Woodcock, John E Reid, Till Bretschneider, Sascha Ott, Georgy Koentges
Sep 04, 2015
The process of transcription is highly stochastic leading to cell-to-cell variations and noise in gene expression levels. However, key essential genes have to be precisely expressed at the correct amount and time to ensure...
Conserved cis-regulatory modules control robustness in Msx1 expression at single cell resolution
Keith W Vance, Dan J Woodcock, John E Reid, Till Bretschneider, Sascha Ott, Georgy Koentges
Sep 04, 2015
The process of transcription is highly stochastic leading to cell-to-cell variations and noise in gene expression levels. However, key essential genes have to be precisely expressed at the correct amount and time to ensure...
Risk Analysis in Customer Relationship Management via QRCNN-LSTM and Cross-Attention Mechanism
Risk analysis is an important business decision support task in Customer Relationship Management (CRM), involving the identification of potential risks or challenges that may affect customer satisfaction, retention rates, and...
Published by: IGI Global Scientific Publishing
An Exploration of the Effect of Customer Relationship Management on Organizational Performance in the Banking Sector
The main objective of this paper is to test the linkages among customer relationship management (CRM) practices and organizational performance in Palestinian banking sector. This research relies on an online survey which was...
Published by: IGI Global Scientific Publishing
An Examination of Customer Relationship Management and Business Sustainability in Small and Medium Enterprises
The aim of this paper was to investigate the impact of customer relationship management (CRM) dimensions on business sustainability in small and medium enterprises (SMEs). A quantitative research approach was employed for data...
Published by: IGI Global Scientific Publishing
Predictive Data Mining Model for Electronic Customer Relationship Management Intelligence
The rising adoption of e-CRM strategies in marketing and customer relationship management has necessitated to more needs especially where a specific customer segment is targeted and the services are personalized. This paper...
Published by: IGI Global Scientific Publishing
Institutional and Cultural Aspects of Logistic Management in the Chinese E-Commerce Sector
Electronic business relies heatedly on a predictive tool to provide consumers with the products online in a brief moment. E-commerce activities are handled by many buyers globally compared to conventional distribution, and with...
Published by: IGI Global Scientific Publishing
CODVerif
CODVerif is an approach that aims to verify the data being inserted in a data store continuously. CODVerif leverages the combination of ontology and workflow technologies in order to define workflows that are specific to the...
Electronic Services & Service Science Computer Science and Information Technology Systems and Software Engineering
Published by: IGI Global Scientific Publishing
Roles of Customer Databases and Database Marketing in Customer Relationship Management
Pratap Mandal
Jan 01, 2022
Development in information technology helps companies to build customer databases, perform database marketing, and do relationship management. The study discusses the various aspects of customer databases and database marketing...
Published by: IGI Global Scientific Publishing
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