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Results: 8
Adoption of E-Commerce and M-Commerce Marketing Practices
Pratap Mandal
Jul 01, 2021
E-commerce has become an important marketing channel with the increasing usage of internet by customers. Companies use both physical intermediaries and online distribution channels for selling their products and services. The...
Published by: IGI Global
Autonomous Last Mile Shuttle ISEAUTO for Education and Research
The article introduces an educational and research project ISEAUTO, targeted to using self-driving cars to solve urban mobility issues. The project focusses on the design and development of an autonomous shuttle as a...
Published by: IGI Global
Applying Machine Learning to the Development of Prediction Models for Bank Deposit Subscription
It is not easy for banks to sell their term-deposit products to new clients because many factors will affect customers’ purchasing decision and because banks may have difficulties to identify their target customers. To address...
Published by: IGI Global
Disruption and Strategic Outsourcing to the Competitor in the Common Market
Zhaoqiong Qin
Jan 01, 2019
There are circumstances that one firm will outsource (purchase) products to its competitor in the common market when experiencing an unexpected supply disruption. Such strategies to hedge against the unexpected supply disruption...
Published by: IGI Global
Research on the Differences in the Value Correlation of Accounting Data Under the Background of COVID-19
In today's highly developed world of financial globalization, international capital flows in my country and the entire Asia-Pacific region are gradually increasing. The stock market is an important part of the capital market....
Published by: IGI Global
E-Commerce Adoption Among Micro, Small, and Medium Enterprises in Brunei Darussalam
The advancement of the Internet has enabled firms including micro, small and medium-sized enterprises (MSMEs) in Brunei Darussalam (Brunei) to adopt e-commerce. E-commerce has helped firms to easily buy and sell their products...
Published by: IGI Global
Country of Origin and Consumer Perceptions
Pratap Mandal
Oct 01, 2020
Different products and brands come from different countries. Consumer perceptions and country images are developed because of country of origin. Country of origin affects global brands. Consumer perceptions about global brands...
Published by: IGI Global
Do housing rental and sales markets incentivise energy-efficient retrofitting of western Germany's post-war apartments? Challenges for property owners, tenants, and policymakers.
Ray Galvin
Apr 17, 2023
A post-World War 2 building boom in western Germany (the original Bundesrepublik) produced a cohort of some 8 million apartments, built in 1946-1979, that are relatively homogeneous in design and materials. On average...
Policy interventions Economic viability Market for energy efficiency Sales and rental premiums Western Germany’s post-war apartments
Published by: Energy efficiency