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Cover Image for The Moderating Role of Gender on Pathos and Logos in Online Shopping Behavior View Article
The Moderating Role of Gender on Pathos and Logos in Online Shopping Behavior
Kushendra Mishra, Vishal Verma, Swati Anand
Jan 01, 2022
Many research studies and observations have made it evident that there exists a difference between the shopping behavior of the male and female. The objective of this research paper is to explore the moderation effect of gender...
Management Science Business and Management Management Science
Published by: IGI Global