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Results: 21
A Structural Equation Modelling of Governing Factors Influencing Patient Acceptance of Mobile Health in Saudi Arabia
Tamim Alkhalifah
Jan 01, 2022
There are obstacles that are delaying the implementation of mobile health (mHealth) in Saudi Arabia. For instance, mobile health cannot be effectively implemented if patients’ behavioural intentions are not taken into account...
Published by: IGI Global
A Collaborative Mining-Based Decision Support Model for Granting Personal Loans in the Banking Sector
One main potential objective for financial corporations is to retain long-term customers. Configuring customer knowledge is no doubt mandatory to lower the risk level. Loans and credit cards granting are two services that are...
Published by: IGI Global
Demystifying the Effect of Flow Experience for Mobile App-Based E-Services
The purpose of this paper is to understand the consumer behavior by investigating the effect of flow experience and marketing mix on consumers continued intention to use e-services provided through mobile applications and...
Published by: IGI Global
The Effects of Task Service Fit on Brand Loyalty
Motivated by the role that branded apps play in enhancing customer perceptions of brands, this paper is developed to provide a better understanding of the extent to which task-service fit associated with branded apps influences...
Published by: IGI Global
Exploring Consumer Adoption of Mobile Shopping Apps From a Perspective of Elaboration Likelihood Model
This study aims to integrate perceived risk into elaboration likelihood model, develop a comprehensive research model to explain dual routes of persuasive communication through various factors affecting individual acceptance and...
Published by: IGI Global
Leveraging Financial Inclusion Through Technology-Enabled Services Innovation
The majority of the Indian population is not getting the advantages of inclusive growth and development in India, referred to as financial inclusion and has become a challenge for the Indian economy. The paper aims to...
Published by: IGI Global
Achieving Recommendation Intention in Mobile Banking
This study explores the critical elements driving the recommendation intention of mobile banking users in India. It explores the relationship between ease of use and recommendation intent via serially mediating roles of...
Published by: IGI Global
An Empirical Study of Consumer Attitude Toward Adoption of Online Food Ordering App
The purpose of this paper is to identify the factors influencing the adoption of online food ordering app and the degree of influence of each factor on consumer attitude with moderating effect of technical barriers. This...
Published by: IGI Global
Usefulness and Satisfaction With the ERP Systems in BiH Companies
The mail goal of this paper is to research usefulness and satisfaction with the ERP (Enterprise Resource Planning) system from the end users' point of view in companies in Bosnia and Herzegovina (BiH). The research was conducted...
Published by: IGI Global
Behavioural Intention Determinants of Augmented Reality Technology Adoption in Supermarkets/Hypermarkets
In this paper, the adoption of Augmented Reality, as one of the emerging and intriguing digital technologies, has been investigated. This research uses the extended Unified Theory on Acceptance and Use of Technology framework to...
Published by: IGI Global
The Impact of Innovative Capabilities and Innovation Types on the Financial Performances of Insurance Companies
The ability to innovate is essential for achieving a competitive position, and digital innovations have become one of the main drivers of competitive advantage. The factors that affect the degree of innovation (innovation...
Published by: IGI Global
End-User Approach to Evaluating Costs and Benefits of Smart City Applications
As a part of an ongoing series of studies in the smart city domain from the perspective of end-users, the paper presents the results of an exploratory survey based on the cost-benefit analysis of different smart city solutions...
Published by: IGI Global
Mining Self-Defined Business Process in Electronic Administration
The information retrieval system is a set of resources and tools that allow users to search for information in a given domain. This system permits users to perform their research according to their objectives in diverse ways...
Published by: IGI Global
Drivers of Social Media Networking Site Continuance Intention in Jordan and South Africa
The present study integrates perceived service quality and national cultural dimensions into the expectation-confirmation model (ECM) to ascertain the antecedents of user satisfaction and continuance use of SNSs, and tested the...
Published by: IGI Global
Youth and Multiplayer Mobile Games Adoption
The rapidly growing technology has created new form of gaming platform for youth. The online gaming industry is revolutionised with the emergence of information technology and advanced graphical engines. The purpose of this...
Published by: IGI Global
Predicting Customer Loyalty in the Mobile Banking Setting
This study uses a novel theoretical approach that combines two multidimensional service quality models that focus on customer satisfaction, perceived value, and customer loyalty as outcomes of service quality in the context of...
Published by: IGI Global
Intention of Personal Information Disclosure in Mobile Payment Apps
This paper employs the regulatory focus and risk-taking perspectives to integrate constructs related to the intention to disclose personal information in mobile payment apps among young people in such an emerging country like...
Published by: IGI Global
Exploring Consumers' Intention to Adopt Mobile Payment Systems in Ghana
In this paper, we examined consumers’ intention to adopt and use mobile payment method in Ghana. Data for the study was obtained from a sample of 260 respondents through online and direct survey using structured questionnaire....
Published by: IGI Global
The Role of Social Media in Creativity Management in Advertising Agencies
Andrea Rubik
Jan 01, 2022
Social media has changed traditional advertising, driving, expanding, and shaping creativity in an advertising agency and challenging its existing creativity management. As such, it represents one of the most transformative...
Published by: IGI Global
Customers' Perceived Value, Satisfaction, and Loyalty in Online Securities Trading
Information and telecommunication technologies, together with the Internet, are completely changing the ways securities brokerages provide their products and services to customers. This study, conducted in a newly emerging...
Published by: IGI Global
Consumer Engagement With Visual Content on Instagram
Despite Instagram’s popularity among the Y and Z generation consumers, social media research investigating factors that can influence customer engagement on Instagram remains limited. The uses and gratifications theory underpins...
Published by: IGI Global