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Results: 12
Customer Satisfaction and Loyalty for Online Food Service Providers in Jharkhand State
In the food sector, customer have been voting by their feet since ages. However, due to the technological changes clubbed with present COVID-19 pandemic, the trend has changed rapidly. Customers are confined to their home and...
Published by: IGI Global
An Exploration of the Effect of Customer Relationship Management on Organizational Performance in the Banking Sector
The main objective of this paper is to test the linkages among customer relationship management (CRM) practices and organizational performance in Palestinian banking sector. This research relies on an online survey which was...
Published by: IGI Global
Are You Hooked on Paid Music Streaming?
The proliferation of free on-demand music streaming services (e.g., Spotify) is offsetting the traditional revenue sources (e.g., purchases of downloads or CDs) of the music industry. In order to increase revenue and sustain...
Published by: IGI Global
Social Media User-Influencer Congruity
This paper explores and inspects the effect of user-influencer congruence on social media platforms para-social relationships and consumer brand engagement (COBRA). In addition, the paper inspects the influence of para-social...
Published by: IGI Global
Understanding Factors Affecting Smart Classroom Adoption
Maram Alzaidi
Jan 01, 2022
This study sheds light on the role of technological factors (i.e., perceived usefulness, perceived enjoyment, and compatibility), and knowledge sharing between teachers and students in predicting smart classroom adoption in the...
Published by: IGI Global
Search and Compare Drives Satisfaction
Pranay Verma
Jan 01, 2022
Ability to easily search and then compare items is an advantage that online platforms have over bricks and mortar formats. In such an intensely competitive airline market, this paper investigates if this exploration experience...
Published by: IGI Global
Do Materialistic Consumers Buy More During the COVID-19 Pandemic?
This study investigates the mediated moderating relationship of self-concept clarity, materialism, and social consumption motivation in the context of Covid-19 pandemic based on the terror management theory. The findings suggest...
Published by: IGI Global
Understanding Factors Affecting E-Government Adoption in Saudi Arabia
Ahmed Almamy
Jan 01, 2022
This study developed an integrated model to examine the main factors affecting e-government services adoption in Saudi Arabia context. We extended the UTAUT model to explore factors affecting Saudi Arabia citizens to use...
Published by: IGI Global
How CSR Activities Affect Student Attitudinal and Behavioral Loyalty in the Lebanese Educational Sector?
The success of any organization is settled on its ability of initiating, sustaining, and retaining a good customer relationship based on loyalty. Corporate Social Responsibility (CSR) turned out to be considered as an efficient...
Published by: IGI Global
Examining Retailing Sustainability in the QR Code-Enabled Mobile Payments Context During the COVID-19 Pandemic
Hawazen Alamoudi
Jan 01, 2022
The COVID-19 has influenced customers' purchasing behavior, especially the acceptability of mobile payments based on quick response (QR) codes. Sustainability is key for retail to thrive. In this context, customer acceptance of...
Published by: IGI Global
User Antecedents, CRM Implementation, and Impact on Customer Outcomes in the Jordanian Service Industry
The implementation of Customer Relationship Management (CRM) has become increasingly important to scholars and practitioners over the last two decades. This study examined the relationships between user antecedents, CRM...
Published by: IGI Global
Characteristics of Successful Securities Crowdfunding Campaigns in the United States
Title III of the Jumpstart Our Business Startups Act (JOBS Act) enacted by the U.S. Congress enables a new crowdfunding source of investment capital for entrepreneurs and a new opportunity for all investors (Regulation CF)....
Published by: IGI Global